What is our approach to video?
Coming from a marketing background means we approach making great video content differently to others;
– We start with the question: “Who is the audience?”
– We ask the question “What messages do you want to get across?”
– We collaborate with you to create the best, most effective possible video to meet to 2 goals set above.
a SIMPLE formula
It starts with the audience – If complicated graphics and eye candy is needed, then we do it. It is all about effective, efficient story telling.
Our philosophy is that the viewer is constantly asking themselves “WHY AM I WATCHING THIS? WHAT’S IN IT FOR ME?” for every second of the video – we aim to answer that question for the viewer for every second of the video, otherwise we cut it out.
Lastly, the shorter the video the better.
THE ICEBERG
With over a decade of experience in video production we have come to the conclusion that corporate video production is akin to an iceberg – for a high value, cost effective video to be produced, all the work and planning is done before the camera is rolling – the scripting, talent selection, prepping the talent etc, all should be ready before we start filming.
Years of experience has proved this approach works.
